"Small Change: Why The Revolution Will Not Be Tweeted" by Malcolm Gladwell

     Using the Internet has become one of the most important factors in our life today, but nowadays people can't simply click a button to solve all their problems. In the Malcolm Gladwell's article "Small Change: Why The Revolution Will Not Be Tweeted" the author says that social network is not a required element to organize a revolution. Gladwell gives the example and tells us about four African-American college students, who were not given equal opportunity due to their race, and about their protest that began in Greensboro, North Carolina in 1960. Gladwell explains that these students were able to make the protest without mobile devices, e-mail, texting, Facebook, or Twitter. This protest was done by spreading words instead of social media and as a result seventy thousand students eventually took part in this protest. Also, the author shows us the kinds of activism and tells us that social media builds a weak ties. The distinction that Gladwell makes between "strong ties" - or strong social relationships versus "weak ties" is that real revolution occurs through the strong ties. Weak ties, like Facebook and Twitter communication, aren't strong enough to get the job done.

     Using social networks to inform people about a problem is the most effective way of spreading information. I personally accede to Gladwell's point of view. With the using of the modern technologies, things can be done much quicker. Social media is playing a key role in uniting people together, but activism does not require technology. Social media makes it easier for activists to express themselves, and harder for that expression to have any impact. You can collect 50000 of people through a simple click on the button on Facebook. It seems easier and the digits of 50000 look huge, however when 50000 people are united and physically present they make bigger impact than people on Facebook.